Care
Questions, jan.
What does “Lav Mard” mean?
Լավ Մարդ — pronounced lahv MAHRD — is Armenian for “good man.” It's a heritage house celebrating the most loved man in any Armenian family: the good one.
Is this a real drop or just a waitlist?
It's a real launch collection — twelve pieces, all designed and ready. We make to order in small batches, so you reserve your piece now and we produce the batch once the drop closes.
Will I be charged when I pre-order?
No. Placing a pre-order reserves your piece at no cost. When your batch is ready to ship, we email a secure payment link — you pay only then. A good man keeps his word.
How long until it ships?
Made-to-order pieces dispatch in roughly 7–12 working days after the drop closes. We'll keep you posted by email the whole way.
Do you ship worldwide?
Yes. Worldwide shipping from launch. Shipping is calculated at fulfilment based on your country.
What sizes do you offer?
XS through XXL on apparel, unisex fit. See the Size Guide for measurements. The cap is one-size-adjustable; the tote is one size.
Are the materials premium?
Yes — heavyweight combed organic cotton tees (320gsm), brushed-back loopwheel hoodies (450gsm), brushed-fleece sweatshirts, structured caps and heavy natural-canvas totes. Built to be worn for years.
Is there a good-man act behind each order?
Always. Every order ties to a small act of good — a meal donated in the good man's name. Goodness you can wear, and goodness you can do.
Who is the “good man” you keep talking about?
He's the most loved man in any Armenian family — not the richest, not the coolest, the good one. The one who fights you for the bill, won't let you leave hungry, calls everyone jan, and cries at the toast. You already know him. You already love him.
How do I get in touch?
Email [email protected] and a good man will reply. We treat you like family — which means quickly and warmly.